MediaMelon and Synchronized are linking their value propositions to emphasize and prove the end-to-end business benefits of smarter video analysis and metadata generation driving User Experience, discoverability, and Click-Through-rates leading to ROI growth by measuring the impact immediately through MediaMelon’s SmartSight platform.
Synchronized enables automation of repetitive editorial tasks and acts as the hub for all in-video timecoded metadata in an efficient video service preparation workflow. The savings in time and effort in the video workflow are easy to assess, but how can an operator, broadcaster and OTT player evaluate the positive effects on consumer experience? MediaMelon SmartSight precision streaming intelligence tools now enable such direct measurement of improved viewer engagement and QoE from the use of Synchronized features.
MediaMelon SmartSight precision measurement tools can help quantify the improvement in consumer experience enabled by Synchronized features. Potential examples include:
- Extended viewer session times: Overall improved service engagement through improved discovery using smart thumbnails and promotional content creation.
- Improved effective ad delivery: Reduced content abandonment and improved ad load with optimized ad break placement choices.
- Broader use of related content search and navigation features: Enhanced viewer experience through personalized navigation, smart labeling and Intra-content links to highlights, relevant news segments, and sports highlights.
The combination of services has the overall impact of increasing service loyalty and reducing churn, with the creation of a positive feedback loop around content metadata improvements and viewer engagement/QoE.
“The combination of SmartSight and Synchronized capabilities shows how analytics-based business improvements can apply across the video value chain,” commented Kumar Subramanian, CEO of MediaMelon. “We are pleased to enable this alignment of workflow and delivery optimization.”
SmartSight offers direct instrumentation and analytics of extended service use and enhanced monetization through precision instrumentation and streaming intelligence tools. The greater clarity of service analytics & reporting can directly link dimensions of service business to a broad range of content metadata enhancements.
Robert Cloudt, Chief Revenue Officer, Synchronized, said, “The savings in time and effort in the video workflow are easy to assess, but how can an operator, broadcaster or OTT player evaluate the positive effects on consumer experience? We are excited to partner with MediaMelon to enable such direct measurement of improved viewer engagement and QoE from the use of Synchronized features.”