Densitron partners with LG Business Solutions Europe to offer unified control-room solution
Densitron’s Intelligent Display System (IDS) and LG’s IP-connected displays combine to offer seamless imagery
CRAWLEY, UK, 29 March 2022: LG Business Solutions, developer of premium sector-specific display solutions, and Densitron, the global leader in innovative Human Machine Interaction (HMI) and display technology have announced the formation of a new partnership. The integration of Densitron’s Intelligent Display System (IDS) platform with the LG IP-connected displays that have already become industry standard will increase broadcast installation options as the companies enhance and adapt their offerings to the needs of its sector-specific customers.
LG’s high-end display solutions now support a variety of IP communication protocols, making them an ideal fit for professional installations based around the Densitron IDS platform. With a wide range of control rooms and media centers deploying LG display solutions, it made sense for the two companies to move to a more formal collaboration.
Reuben Such, Global Business Director at Densitron IDS, comments: “Having had an initial conversation with LG, it was apparent that their next goal was to become more established in broadcast. So, for media-type environments, they had been looking at how screens might be controlled and whether they might be able to offer some form of reliable UI-based control solution via their integrators and channel partners. And, of course, that is exactly what we are able to provide with IDS.”
Whilst the initial focus will be on more straightforward control-room applications, Such also sees potential for IDS to be deployed with other LG products that are suitable for studio environments: “They have such a wide range of digital signage products that are already used in studios, as well as a display range that encompasses many different models and sizes. But for the moment, the emphasis will be on promoting the integration of IDS with LG’s IP screens.”
To this end, the two companies plan on highlighting their partnership at a series of LG eco-partner open day events this year. Joao Moreira, Enterprise Business Development Manager at LG Business Solutions Europe, explains: “We look forward to welcoming system integrators, consultants and end-users to our showroom, where we will have a full IDS and LG displays set-up, enabling us to explain the whole collaboration between LG and Densitron in detail.”
About LG Electronics Business Solutions Company
The LG Business Solutions Company is a trusted partner, offering innovative products and solutions for diverse industries worldwide. With a portfolio of unique offerings ranging from industry-leading OLED and LED signage to high-efficiency HVAC solutions, LG is a respected name among customers around the world. LG’s IT solutions include business monitors, laptops, projectors, cloud devices, medical displays and commercial robots, all designed to maximize work efficiency and return strong value to customers. For more on LG’s Business Solutions, visit www.LG.com/b2b.
Founded over 50 years ago, Densitron is a display expert designing and manufacturing touch-based HMI (Human Machine Interaction) solutions tailored to the needs of customers around the world. In 2019, Densitron acquired the Intelligent Display System (IDS) product and brand from IPE Technologies. IDS is readily integrated into Densitron’s control surfaces and offers a fully scalable, network-based display and control system, which is a logical and seamless complement to Densitron’s existing product range. We collaborate with our customers to understand their particular requirements and then create bespoke products to address those. In November 2015 Densitron was acquired by Quixant plc which designs and manufactures highly optimised computing solutions and monitors principally to the global gaming industry. Together, the Company has offices in Asia, Europe and North America and experienced application engineers based worldwide, our global approach to innovation is always underpinned by a thorough local knowledge and understanding of cultural requirements. Our products can be found in a wide range of sectors including broadcast, medical, security, automotive, digital signage and gaming. More information can be found at www.densitron.com